Dealifly
Manufacturing & B2B Lead Gen

Generating U.S. Leads for Manufacturing Client

Dealifly was engaged to help the client win new business in the U.S. market through a combination of outbound and inbound lead generation.

Client Profile

Industry: Manufacturing (Automotive Parts)
Business Model: B2B manufacturing and supply of automotive components
Target Market: United States
Target Buyers: Procurement managers, sourcing leads, and operations decision-makers at automotive companies, distributors, and suppliers

The Objective

Objective

Dealifly was engaged to help the client win new business in the U.S. market through a combination of outbound and inbound lead generation. The engagement focused on:

  • Defining the ideal customer profile and building a targeted lead database
  • Reaching decision-makers directly through LinkedIn and email
  • Capturing high-intent buyers actively searching for automotive parts suppliers
  • Organizing every lead and conversation in a central CRM
  • Creating a steady flow of qualified sales conversations

The Challenge

The Challenge

Manufacturers entering the U.S. market face long sales cycles, established local suppliers, and buyers who are cautious about new overseas partners. The client faced several obstacles:

  • Sole reliance on referrals and networking: New opportunities depended on existing contacts and introductions, with no active way to reach new buyers
  • No clearly defined ideal customer profile
  • No reliable list of the right companies and contacts in the U.S.
  • Little visibility among procurement and sourcing decision-makers outside its immediate network

Why Growth Was Stalling

The client had the capability to supply quality parts but lacked a structured way of reaching the people who buy them. Outreach was occasional and untargeted, leads were not tracked, and prospects who showed interest could be forgotten between conversations.

At the same time, buyers who were actively searching for suppliers had no clear way to find the company. Both sources of demand, those who had to be approached and those already looking, were going unused.

The Approach

Approach

Dealifly's approach rested on one principle: in manufacturing, new business comes from two sources, reaching the right buyers before they search and being easy to find when they do.

The engagement was organized around two tracks:

Outbound lead generation

  • 1. Ideal customer profile and lead database
  • 2. LinkedIn outreach
  • 3. Email outreach
  • 4. CRM setup and pipeline management

Inbound lead generation

  • 5. Google Ads

Each area was designed to place the client in front of the right U.S. buyers and make every conversation easy to track and follow up.

The Execution

Execution

1. Defining the Ideal Customer Profile and Building the Lead Database

Dealifly began by defining who the client should be selling to. This covered target company types, size, location, product needs, and the specific roles responsible for purchasing decisions. A targeted database of U.S. companies and contacts was then built and verified against these criteria.

Impact:

Outreach was directed only at companies and decision-makers who were a realistic fit, which saved effort and improved the quality of every conversation.

2. LinkedIn Outreach

Dealifly set up Automated LinkedIn outreach to reach procurement and sourcing decision-makers directly. This included optimizing the client's profile for credibility, preparing connection requests and follow-up messages focused on the buyer's sourcing needs, and running consistent, personalized outreach to the target list.

Impact:

The client gained visibility with relevant buyers and began conversations with decision-makers who had previously been out of reach.

3. Email Outreach

Alongside LinkedIn, Dealifly established a structured email outreach program. This covered setting up sending infrastructure for reliable delivery, writing tailored messaging that highlighted the client's capabilities, quality, and supply strengths, and following up automatically with prospects who had not yet replied.

Impact:

Prospects were contacted on more than one channel with consistent follow-up, which increased the chances of a response and kept the client visible over a long sales cycle.

4. CRM Setup and Pipeline Management

All leads, conversations, and follow-ups were organized in a central CRM. Contacts were tracked by stage, from first outreach through to qualified conversation, with clear records of every interaction and next step.

Impact:

No lead was lost between conversations. The client gained a clear view of its pipeline and a reliable basis for follow-up.

5. Google Ads

To capture buyers already searching for suppliers, Dealifly launched Google Ads campaigns targeting high-intent searches related to automotive parts sourcing and manufacturing in the U.S. market. Campaigns were directed to focused landing pages that presented the client's capabilities and made it easy to request a quote or start a conversation.

Impact:

The client began receiving inquiries from buyers who were actively looking for a supplier, adding a second source of leads alongside outbound outreach.

The Outcome

Key Results

  • A clearly defined ideal customer profile for the U.S. market
  • A verified database of target companies and decision-makers
  • Active LinkedIn and email outreach to U.S. procurement and sourcing contacts
  • A central CRM tracking every lead and follow-up
  • Google Ads campaigns generating inbound inquiries from buyers searching for suppliers
  • A steady flow of qualified sales conversations from both outbound and inbound channels

Key Learnings

Key Insights

1. A clear ICP makes outreach effective.

Targeting the right companies and roles matters more than contacting more people.

2. Multiple channels reinforce each other.

LinkedIn and email reach buyers through different routes, and repeated, consistent contact builds familiarity.

3. Long sales cycles need disciplined follow-up.

A CRM keeps leads warm until they are ready to buy.

4. Outbound and inbound work best together.

Outreach creates demand, and Google Ads captures it from buyers already searching.

5. Credibility matters to overseas suppliers.

A professional profile, clear messaging, and a focused landing page reduce hesitation among U.S. buyers.

Conclusion

This engagement shows how an automotive parts manufacturer can move from occasional, referral-based sales to a structured approach to winning new clients in the U.S. market.

By defining its ideal customer, reaching decision-makers through LinkedIn and email, tracking every opportunity in a CRM, and capturing active demand through Google Ads, Dealifly helped the client build a consistent source of qualified conversations and a stronger foundation for growth in the United States.

Ready to expand your B2B manufacturing sales pipeline?

Connect with Dealifly to build verified procurement lists, launch outbound outreach, and capture high-intent buyers in the U.S. market.

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Email contact@dealifly.com
WhatsApp / Call 06-84986062
Address Binnendelta 11M, 1261 WZ Blaricum

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